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TV9 (Malaysian TV network)
Malaysian television network
Television channel
Ch-9 Media Sdn Bhd, operating as TV9 (spelled as tivi sembilan) is a Malaysianfree-to-airtelevision network owned and operated by Media Prima Berhad.[1] It airs programming that tends mostly towards the Malay demographic. The channel formerly existed as Channel 9 from 9 September until 3 February due to financial difficulties faced by the operator and relaunched as TV9 on 22 April It started broadcasting 24 hours a day on 6 May
History
As Channel 9
In , TV3 had plans to start a second channel by the name of "TV9", unrelated to the present-day television network of the same name. The application had yet to be received by the Information Ministry.[2] The plan was later scrapped.
In , a third private TV station began its test transmission in Klang Valley by early August, revealing the Channel 9 name to the public. It was expected to launch the channel in early September. Medanmas Sdn. Bhd. was founded in 22 March by Datuk Zainal Osman Mohd. and Datin Anita Rafar,[3][4][5] expected to turn a profit by September [6] A new corporate logo and web portal of Channel 9 was launched on 12 August and officiated by the then-Minister of Energy, Communications and Multimedia, Leo Moggie.[7] The TV channel catered to young audiences[8][9][10] and offered programmes in various genres such as drama and variety shows.[11][12]
Many non-governmental organisations, including the Malaysian Youth Council, demanded that Channel 9 give opportunities to younger Malaysians to produce more TV programmes and films.[13] Channel 9 would spend RM35 million in total out of its RM50 million investment in ICT as part of its preparation to move into digital broadcasting.[14]
Channel 9 delayed its tune-in exercise, which slated to start on 16 August, and resumed on 2 September, prior to its official launch.[15][16] The delay was made to ensure "viewers receive the satisfying services".[17]
Channel 9 (often simply known as Nine or shortened to C9, stylised in a lowercase title) was launched on 9 September , broadcasting daily from am to am daily.[18][19][20] Channel 9 was conceived and launched by mediaentrepreneur, Jamal Hassim.[21][22] At the time it was a rare feat for a national free-to-airtelevision network to be established by a private individual.[23] Its headquarters was located at Temasya Industrial Park in Shah Alam, Selangor.[24]
In late October , the National Cancer Council of Malaysia (MAKNA) partnered with Channel 9 to launch an annual cancer fundraising campaign named Telekanser The channel became the media partner and official broadcaster of the campaign.[25][26]
The channel began upgrading its broadcast transmission in November [27]
In January , Channel 9 was in talks with pay television provider Astro to allow the channel to be included on its platforms.[28] It also expanded its broadcast transmission coverage to the northern part of Peninsular Malaysia.[29][30]
The slot "Treats" for the official English language music and entertainment show courtesy of Hallmark Entertainment Network and AXN Entertainment airs daily from am to pm. Slot "Hindi Power" for official Hindi language music and entertainment shows courtesy of Astro Vaanavil (except news bulletin) is broadcast daily from pm to pm. Slot "Raaga" for official Tamil, Malayalam and Telugu music and entertainment shows courtesy of Astro Vaanavil (except news bulletin) aired daily from pm to pm. "Liputan 9" (literally: Coverage 9) is a news broadcastMalay language program for women on Channel 9 that is broadcast for half an hour or 30 minutes every day from pm to pm. Slot "Gegar" for the Malay languagenews broadcast program for women and the official SinetronIndonesian courtesy of Prime 12 in Singapore is broadcast at prime time every day after news broadcastMalay language at pm to pm. namely Dendam Asmara (RCTI, ), Bunga Bunga Kehidupan (RCTI, ), Pilar Pilar Kasih (Indosiar, ), Rahasia Gadis (Indosiar, ), Jangan Rebutmu Suamiku (Indosiar, ), Rahasia Perkhawinan (SCTV, ) and Bukan Perempuan Biasa (RCTI ) and Slot "Zhong Hua Shi Jie" for music and entertainment shows Cantonese, Mandarin, Hokkien and Taiwan official courtesy of Astro AEC (except news bulletin), Astro Wah Lai Toi, Astro Shuang Xing 1 (now Astro Shuang Xing), Astro Shuang Xing 2 (now Astro Shuang Xing), TVB8 and TVB Xing He aired every days from pm to am with a hour broadcast from am to am every day.
In May , Channel 9 entered a strategic partnership with Time Highway Radio (THR) following the acquisition of its operating company, Medanmas, which eventually renamed into Ch-9 Media, operated by Anaza Sdn. Bhd., which owned and controlled by Tan Sri Rashid Manaf.[31][32][33][34]
In June , Channel 9 introduced its affordable advertisement broadcast payment rate, which was 80 percent lower.[35][36][37]
Starting 1 July , Channel 9 underwent a major rebranding exercise with an up-to-date branding image and launch a new slogan, "Malaysia…lah!".[38][39] Following the rebranding, the channel installed a transmitter in Bukit Besi to allow viewers to receive good wide coverage of its transmission.[40] Channel 9 launched its own news bulletin called Seputar Malaysia.[41] It also signed a memorandum with public broadcaster, Radio Televisyen Malaysia (RTM) where its English news began broadcasting on the channel.[42]
Due to financial difficulties faced by its owner and operator, Channel 9 ceased broadcasting on 3 February Prior to its shutdown, Tan Sri Rashid Manaf, the channel's owner, denied accusations that the channel is being sold, saying that it was "purely speculation".[43][44][45][46] The channel was ordered by the Government to postpone its broadcasting license and took a year hiatus from broadcast.[47]
In June , Channel 9 was acquired by Malaysia's largest media corporation, Media Prima Berhad.[48][49][50] At the same time, the company planned to relaunch Channel 9 by early [51][52]
In September , Media Prima confirmed that it would relaunch the channel in the first quarter of after receiving approval from its minority shareholders.[53][54] It also had completed the acquisition of % equity stake in Ch-9 Media Sdn. Bhd. (formerly known as Medanmas) and almost completed the company's ownership of all commercial free-to-air television network in Malaysia.[55][56][57][58]
Renamed as TV9 and early history
Channel 9 was renamed and rebranded into TV9 on 17 March ,[59] with test transmission commenced on Saturday, 1 April with 4-hour broadcasts from pm to midnight daily and airing music videos mostly in Malay.[60] Full launch of the channel began at noon of 22 April with hour broadcasts from pm to am daily and a new slogan: Dekat di Hati (Malay for Close at heart).[61][62][63]
Upon its relaunch,[64][65] TV9 allocated RM20 million for the first year of its operations to provide better contents for viewers.[66][67] At the same time, it partnered with Senheng where the latter would supply its electrical equipment, including installing antennas for TV9.[68] By the end of June , TV9 completed the installation of permanent transmitters on several locations in the East Coast region.[69]
By August , TV9 reached 11% of Malay viewership market after 4 months of operations.[70][71]
TV9 is available via terrestrial television in Peninsular Malaysia. Since 28 December , it expanded its coverage to Sabah, Sarawak through Malaysian satellite TV provider, Astro.[72][73]
For the first months of broadcast, TV9 did not have its own in-housenews bulletin, except for Edisi 7 simulcasts from its sister channel, NTV7.[74] After two months, it set up its news division and held an audition looking for news anchors.[75][76] TV9 began to produce news bulletins on New Year's Day , under the Berita TV9 (literally: TV9 News) brand. It is currently broadcasting two half-hour editions: a midday edition at pm Saturday to Thursday, and its flagship nightly edition at pm.[77][78]
Between and , TV9 shared time with TV Pendidikan, the national public educational TV channel.[79] However, this was cancelled in as TV9 began daytime broadcasting while all TV Pendidikan's content moved to EduwebTV.
In May , in conjunction with its first anniversary, TV9 extended its broadcasting hours from 75 hours to 85 hours a week.[80]
On 6 September , TV9, along with its sister channels TV3, NTV7, and 8TV, were made available for online viewing via Media Prima's newly-launched streaming service, Catch-Up TV, which later rebranded as Tonton.[81][82][83]
On September , TV9 was airing a Filipino drama series produced by ABS-CBN Studios titled Super Inggo with Malay-dubbed.
On New Year's Day , the channel launched a new tagline, Di Hatiku (At your heart in Malay), which has been used since its 3rd anniversary along
In September , TV9 underwent a rebranding exercise, which saws its primetime slot moved to 6 pm onwards while its news bulletin shifted to 7 pm.[84][85]
Media Prima announced on 15 October that the news operations of all of its television networks, including TV9, will began broadcast at the company's Balai Berita starting 21 October after more than two decades operated at Sri Pentas, Bandar Utama.[86][87][88]
Inclusion of home shopping blocks
Since 1 April , Media Prima included home shopping block Wow Shop (formerly known as CJ Wow Shop), a collaboration between them and Korean conglomerateCJ Group, in all of its channels' lineups, including TV9. It currently airs on this channel from am to pm (with buffer periods at pm from Saturday to Thursday to accommodate Berita TV9 Tengah Hari). Such long periods of teleshopping blocks have made this channel known as a part-time TV shopping channel. This block, however, attracted huge criticism by viewers through social media due to overtaking a large part of daytime schedule, previously running mostly reruns, religious programming and children's programming.[89] On 4 March , Friday to Sunday breakfast show Nasi Lemak Kopi O (which formerly occupied the first two-hour block of CJ Wow Shop) ended its year run and gave the home shopping block a weekend extension.
On 5 March , TV9 revamped its programming lineup to solely focus on rural Malay communities in order to reduce viewership. Media Prima did so as part of its television revamp which saw its channels aligning with a specific core audience. Korean and English programmes aired on the channel were then transferred to the NTV7, which also revamped on the same day to serve the "Modern Malaysia" audience.
From 31 December , Media Prima made a major restructuring overhaul among all of its channels, as well as few rumoured job losses. Tanyalah Ustaz and Indonesian dramas were moved to the main TV3 to extend Wow Shop's airtime starting at AM to before afternoon news (excluding Friday) and PM to PM. Reruns of axed TV3 and NTV7 shows were also aired TV9 as NTV7 extended the Mandarin variant of Wow Shop's airtime.[90] The teleshopping block became a fully owned subsidiary on 1 November after the group bought CJ's remaining 49% stake and was rebranded as simply "Wow Shop".[91][92]
Discontinuation of news afternoon slot
The afternoon slot of TV9 News aired its final edition on 31 October and begin to simultaneously broadcast afternoon news from TV3 on the following day.
From 15 to 30 September , according to the viewership statistics from Media Prima Omnia, the viewership share for TV9 has increased from 2% to 15%, making the channel become the second most-watched television station in Malaysia after TV3 (which the viewership share for TV3 is about 17%), together with NTV7, which has the same viewership share of 15%.[93][94]
Discontinuation of Kool simulcast segment
In December , TV9 ended the Kool simulcast segment due to lack of listenership, replaced by Hot FM at the same scheduled time.
Programming
TV9 programming consists of news, local dramas and soap operas, animated series, variety and musical shows, children's shows, talk shows, reality programs, sports, and film presentations. Before Astro Oasis and TV Alhijrah came into existence, TV9 was the first TV station in the country to produce and air entirely Islamic-themed programming during its early years, where it is still continued to this day.[95]
Logo history
Channel 9 logo, used from to
First logo for TV9, used from to
Second logo for TV9, used from to , this is the first revision of the logo
Third logo for TV9, used from to , this is the second revision of the logo
Fourth and current logo for TV9, used from to present